In 2013, I invested $497 into a social media course. Little did I know, that course would be my one-way ticket out of my corporate zombie-life. That single investment led me to the multi 6-figure business I’m running today.
My undergraduate degree? Cell Biology with a minor in Economics. I know, I know… totally related to what I do now (not!).
Side note… My dad puts dates on EVERY. SINGLE. PHOTO.
About Clarence
I remember this day like yesterday. I found a photographer off Facebook, and got my first headshots done. One thing I learned… you have to lean into the camera to get the best lighting. Great tip if you’re filming videos too.
A client introduced me to his client, who introduced me to CTV (funny how referrals work). I met with the News Director, explained what I could offer, and he hired me on the spot. The first campaign I launched was to drive more video views to an interview segment using targeted Facebook ads.
About Clarence
I found a niche working with small businesses owners, the ones that call the shots, and have more skin in the game.
Did they win? No, they placed in the top three. But we ran an epic grass-roots campaign. I learned the importance of running ads based off postal codes, and how 500 votes makes a HUUGGEE difference between winning and losing.
About Clarence
The goal? Promote awareness and start a public dialogue around the 2019 Canadian federal election. We had a BIIGG ad budget and the ads were run across Canada in both English and French.
Ugh… the worst. I remember it like D-day. The week of March 20th, I got calls from clients asking me to pause all work since they’re locations were shutting down. We quickly pivoted to an online-world, and I came up with my “Retail Rescue Plan.” One of my clients saw their highest sales EVER in 20+ years of business.
About Clarence