I graduated from UBC in 2010.
My undergraduate degree? Cell Biology with a minor in Economics. I know, I know… totally related to what I do now (not!).
Side note… My dad puts dates on EVERY. SINGLE. PHOTO.
Get Control of Your Business...
I’m a Vancouver-based small business owner, digital marketing expert, and puppy-lover with big dreams. For the last 8 years, I’ve been growing small businesses in BC.
Clarence
In fact, 8 years ago you could have found me wearing a dress shirt, bored, in a stuffy, windowless corporate office. I thought I had landed my dream job after graduating from UBC in 2010, but that dream turned into a ladder-climbing nightmare.
In 2013, I invested $497 into a social media course. Little did I know, that course would be my one-way ticket out of my corporate zombie-life. That single investment led me to the multi 6-figure business I’m running today.
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I've worked with
About Clarence
Here's baby-faced me...In 2013, I quit my job and started my own business.
I remember this day like yesterday. I found a photographer off Facebook, and got my first headshots done. One thing I learned… you have to lean into the camera to get the best lighting. Great tip if you’re filming videos too.
In 2015, I got my big break... CTV became a client.
A client introduced me to his client, who introduced me to CTV (funny how referrals work). I met with the News Director, explained what I could offer, and he hired me on the spot. The first campaign I launched was to drive more video views to an interview segment using targeted Facebook ads.
Here's What CTV Said About Me
About Clarence
Over the next 5 years, I'd work with well over 100+ businesses.
I found a niche working with small businesses owners, the ones that call the shots, and have more skin in the game.
In 2018, I helped my client run for Mayor of Vancouver.
Did they win? No, they placed in the top three. But we ran an epic grass-roots campaign. I learned the importance of running ads based off postal codes, and how 500 votes makes a HUUGGEE difference between winning and losing.
About Clarence
In 2019, I worked with SFU on a BIIIGGGG nation-wide campaign
The goal? Promote awareness and start a public dialogue around the 2019 Canadian federal election. We had a BIIGG ad budget and the ads were run across Canada in both English and French.
Here's What SFU Said About Me
In 2020, COVID-19 hits and my clients are forced to shut down.
Ugh… the worst. I remember it like D-day. The week of March 20th, I got calls from clients asking me to pause all work since they’re locations were shutting down. We quickly pivoted to an online-world, and I came up with my “Retail Rescue Plan.” One of my clients saw their highest sales EVER in 20+ years of business.
About Clarence
In 2023, my goal is to help 10,000 small business owners build more profitable businesses.
